Target Audience

When constructing our music video, it was vital to consider the type of target audience that our video and the music would appeal to. We needed to consider the style of music and the style of the video separately, as the two are not necessarily synonymous, then integrate aspects from both to create an audience profile. For example, a fan of BIlly Joel's folksy ballads may not necessarily be a fan of the kind of love story we want to explore in our video. Likewise a video about a troubled young teenage runaway may appeal to a young girl who is not necessarily a fan of Billy Joel's back-catalogue.

In order to assess this I have spoken to a range of people (males, female, teenagers, young adults, adults etc.); some of which are Joel fans and all of whom understand our video concept and seen our rough storyboards as a work-in-progress so we are relying on them to visualize the finished product with the resources provided.