As our track is from the late 70's, it is significant to note that music has moved on since then and we needed to find a way to make the song relevant to the modern music industry...despite me, Suela & many people we talked to being in agreement that it's a timeless song. It wasn't about the actual song but our presentation (or adaptation) of the music & lyrics visually (ie. a music video). As we are presenting our video as a package along with an album cover and press release, it has made me contemplate the kind of issues that face the music industry today: the artists, the producers, the marketing team and, of course, the audience that listen to the music. S I did a little reaserch to learn more and consider what issues would be relevant for out project...
*Is the internet a friend of the music industry or a foe?
The internet is greatly beneficial to showcasing up-and-coming acts, giving a platform for unknown & unsigned artists and spreading information concerning gigs and band updates. However the internet is also infamous for hosting illegal downloading sites and leaking music videos before their official release which greatly impacts the industry. This is shown in the amount of money that has been lost due to people illegally downloading songs rather than legally downloading or buying an album the old fashioned way. The music industry also faces much more competition than ever before and it's a challenge for record companies to sign the best acts before their rivals do.
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